Merion Investment Partners provided subordinated debt and equity for an investment in Strategic Marketing, Inc. (“Strategic Marketing”).
Strategic Marketing, located in Louisville, KY, is a provider of high tech, multi-channel marketing for the automotive dealer industry. Strategic provides value to its customers through its ability to use proprietary software to cleanse customer data, increase the efficiency of their marketing expenses, and enable them to accurately track leads generated through their direct marketing campaigns. Strategic Marketing has experienced significant growth over the last three years and has become one of the leading providers in its industry.