The former CEO of ad tech firm Undertone is starting his second act with his own investment fund — and his first big bet is an e-commerce agency
- Ad tech veteran and former Undertone CEO and chairman Michael Cassidy has launched a family office fund, and his first big investment is in e-commerce agency BVAccel.
- The idea is that as brands try to navigate e-commerce and build their own digital storefronts, agency partners like BVAccel can help them.
- The fund, called August Spark, aims to address the gap in investor expertise in the marketing and businesses services space, according to Cassidy.
Ad tech veteran Michael Cassidy is embarking on his second act – and his first big bet is on the future of e-commerce.
The former CEO and chairman of ad tech company Undertone is trying to build a portfolio of profitable companies centered around technology and marketing services through August Spark, a family office fund he launched 18 months ago and runs with cofounder Stephen Wall.
His first big investment is in San Diego-based e-commerce agency BVAccel, which helps design, build, and optimize digital storefronts for several hot and up-and-coming direct-to-consumer brands. It also provides marketing services to clients, using data to map out the customer journey and optimize their e-commerce websites for conversion.